Japan’s next decade
Opportunities for economy and society after the 2020 Tokyo Olympics
The 2020 Summer Olympic and Paralympic Games in Tokyo are playing a central role in the narrative of Japan’s revitalisation. The Olympic Games are also viewed by business executives as a great opportunity to boost morale and visibility, to “catapult the host city into the premier league of cities”.
The opportunities of the Olympics do not have to stop when the lights go off after the closing ceremony. The legacy created by the Olympics should be enough for the country to start building what we call Japan’s next decade. The key areas mapped out in this report indicate how to reap the benefits of the unique opportunities on offer: new markets, new technologies, new customers and new workers.