EICN Tokyo – Trends in Retail: Elevating customer experience through Omnichannel

As lockdowns forced consumers to shift their spending online, the e-commerce industry seemed poised for a golden age. Yet, digital prowess was no guarantee of success – Amazon Go stores, for example, were a flop. It seems to be all about customer experience. According to data from METI, in Japan, in 2022 online sales reached ¥14 trillion – with digitisation at 9.1% – a historic high. What should companies understand about consumer expectations in 2024? What are the constituents of a ‘seamless experience’? What trends in data analysis, including AI, are reshaping the B2C scene? How exactly should companies adapt to meet evolving consumer expectations?


Alfonso Asensio

Managing Director Japan of Jellyfish

Felix Langenbach

CFO at LVMH Japan KK

Florian Kohlbacher

Vice President, Commercial Transformation Japan & South Korea Operating Unit at The Coca-Cola Company

Rodrigo González

North Asia Director of Economist Intelligence Corporate Network


08:00 – 08:30 Registration and Networking

08:30 – 10:00 Panel Discussion and breakfast

Sponsored by:

Event details


Ritz-Carlton Hotel Tokyo

Tokyo Midtown 9-7-1 Akasaka Minato City Minato City, Tokyo, Japan

Meeting room details will be shared upon successfull registration


If you have any questions about this event, or joining our Kuala Lumpur network please send an email to eicn_northasia@economist.com.

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