Wednesday April 24th, 8:00am-10:00am (GMT+9)EICN Tokyo – Trends in Retail: Elevating customer experience through OmnichannelAs lockdowns forced consumers to shift their spending online, the e-commerce industry seemed poised for a golden age. Yet, digital prowess was no guarantee of success – Amazon Go stores, for example, were a flop. It seems to be all about customer experience. According to data from METI, in Japan, in 2022 online sales reached ¥14 trillion – with digitisation at 9.1% – a historic high. What should companies understand about consumer expectations in 2024? What are the constituents of a ‘seamless experience’? What trends in data analysis, including AI, are reshaping the B2C scene? How exactly should companies adapt to meet evolving consumer expectations? Request to attend this event
Florian KohlbacherVice President, Commercial Transformation Japan & South Korea Operating Unit at The Coca-Cola Company