EICN Shanghai | CxO Luncheon – In Conversation with Prof Dominique Turpin

With over 35 years’ experience teaching, consulting, and researching in the fields of marketing and international strategy in Asia, Europe, and Latin America, Professor Dominique Turpin is a leading scholar and expert in the areas of brand management, customer orientation, and communication strategy.

Join us for a thought-provoking conversation with Professor Turpin to explore:

The essence of global leadership and management: discover what it truly means to be a multinational company in today’s world and how to effectively lead and manage across diverse cultural and economic environments.
Lessons from Japan’s globalization journey: gain insights into Japan’s path to globalization, the hurdles it faced, and the lessons China can learn from its experience. Understand the strategies that worked, those that didn’t, and why.
Strategies for navigating current challenges: learn how senior executives of multinational corporations can leverage their global presence to navigate the current economic and geopolitical challenges. Identify new growth streams and innovative solutions to stay ahead in a competitive market.


Dr. Dominique V. Turpin

President (European), Professor of Marketing, CEIBS

Dr. Weisi Xie

Shanghai Director of Economist Intelligence Corporate Network


12:00 – 12:30 Registration & Network

12:30 – 14:00 Luncheon and Discussions

Event details


3F, Shangri-La Qiantan, Shanghai

551 West Hai Yang Road, Pudong, Shanghai, China

Meeting room details will be shared upon successfull registration


If you have any questions about this event, or joining our Singapore network please send an email to eicn_shanghai@economist.com.

Request to attend

Our events are typically closed-door and reserved for members only. As such, please note that guest spaces are extremely limited and subject to availability and suitability. To request to attend this event, please fill out the form below and a member of our staff will be in contact with you shortly.