EICN Shanghai | CxO Luncheon – In Conversation with Prof Dominique Turpin

With over 35 years’ experience teaching, consulting, and researching in the fields of marketing and international strategy in Asia, Europe, and Latin America, Professor Dominique Turpin is a leading scholar and expert in the areas of brand management, customer orientation, and communication strategy.

Join us for a thought-provoking conversation with Professor Turpin to explore:

– The essence of global leadership and management: discover what it truly means to be a multinational company in today’s world and how to effectively lead and manage across diverse cultural and economic environments.
– Lessons from Japan’s globalization journey: gain insights into Japan’s path to globalization, the hurdles it faced, and the lessons China can learn from its experience. Understand the strategies that worked, those that didn’t, and why.
– Strategies for navigating current challenges: learn how senior executives of multinational corporations can leverage their global presence to navigate the current economic and geopolitical challenges. Identify new growth streams and innovative solutions to stay ahead in a competitive market.